Integrated Approach

Paywise engaged Market Creations Agency to provide strategic marketing support, streamline operations across marketing, customer experience, and sales, and sustain the company’s momentum in Australia’s competitive novated leasing and salary packaging market. Given the scope of work involved, the Market Creations Agency team felt the best way to support Paywise would be to have two dedicated consultancy resourced working onsite from the Paywise Perth CBD office two mornings a week to build trust and collaboration early in the relationship. This model has proven to be a great success, with our team now contributing a significant number of hours each week to bolster Paywise’s marketing efforts.

Strategically Focused

As Paywise continues to grow, Market Creations Agency has become a trusted partner for managing high-priority strategic initiatives. Our efforts have supported Paywise’s vision of being the leading choice for salary packaging services, recognised for excellence in client, member, and employee satisfaction. Key projects have included the development of an annual marketing campaign planner, streamlining landing page structures, automating customer journeys, and enhancing their website’s functionality and user experience. We’ve also assisted with media release preparation, creative development for paid advertising campaigns, and event management, ensuring that all strategic objectives align with Paywise’s goals of growth, recognition, and member satisfaction.

Marketing Strategy

Market Creations Agency also worked with Paywise to develop a comprehensive marketing strategy for 2025–2028. The strategy was informed by workshops with key internal stakeholders to identify tactics for solidifying Paywise’s position as an industry leader while retaining its focus on unmatched customer service. The strategy will serve as a roadmap for future growth, ensuring consistency across marketing efforts and building on the qualities that have contributed to Paywise’s success.

Boosted Capacity

While our focus is largely on high priority strategic items, the Market Creations Agency team has also bolstered Paywise’s capacity by managing day-to-day marketing needs. This includes electronic direct mail campaigns, collateral for business development and account management teams, coordination and delivery of print advertisements, and building campaign landing pages, among a variety of other day-to-day marketing objectives.