Australia's Boab Country

While taking over the Fitzroy Crossing Tourism website, the Shire of Derby/West Kimberley saw the opportunity to create a captivating design that encompassed the unique beauty of Australia’s Boab Country, from Derby to Fitzroy Crossing, Gibb River Road, and the West Kimberley Coast. Prioritising an immersive design that features photography and videography, the new look of this website makes this a one-stop-shop for all things tourism in the region.

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Client Name
Australia's Boab Country

Year
2024

Category
Website Design,

The Brief

A new brand for the previous Derby and Fitzroy Crossing Visitor Centres and Australia’s Boab Country was born. Sporting a bold colour palette that speaks to the colours of the local region’s natural environment, along with placing an emphasis on the Boab Trees, which grow only within a very small area of the world. The brief was to create a website that can provide a full-service, intuitive experience to all who visit the new site.

The Design

This design concept features a visually engaging design with vibrant images showcasing the region's landscapes, wildlife, and cultural heritage. The layout is clean and user-friendly, utilising a mix of full-width banners, grids, and content sections. The colour palette includes earthy tones and bright accents, reflecting the natural beauty of the Kimberley region. The overall aesthetic is inviting and informative, capturing the essence of an adventurous and scenic travel destination.

The Experience

Market Creations Agency worked with the Shire of Derby/West Kimberley on a digital strategy to position the area as a leading tourism hotspot. The new website opens with a dynamic video rotator and popular quick link items and to navigate with ease throughout the website. Employing a bold Social Media Feed and Events Calendar visitors are wowed by the region as they scroll the homepage.

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The Outcome

The new brand for Derby and Fitzroy Crossing Visitor Centres as Australia’s Boab Country introduced a bold colour palette inspired by the local environment and iconic Boab Trees. The website features a vibrant and intuitive layout with dynamic visuals, full-width banners, and speaks to the unrivalled beauty of the region. The homepage has been developed to enhance user experience, positioning the region as a premier tourism destination within Western Australia.

Our Portfolio

Shire of Ashburton Refresh Website Design,
Shire of Esperance Website Design,
Shire of Cue Website Design,
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