About the Client

F&G Cranes aims to operate a Northwest crane and support service that offers unmatched safety, environmental management, quality of service, and customer support. The company was established in 2012 and has grown to be one of the leading indigenous employers and craning businesses in the Pilbara region.

Branding

Market Creations Agency helped F&G Cranes create a professional looking corporate identity, using a stingray element design by a local indigenous artist. Our team digitalized the artwork and worked to build out the rest of the company’s new logo and subsequent brand applications, which included email signatures, letterheads and business cards.

Website Design

The F&G team also contracted Market Creations Agency to develop their new corporate website, where the design took full advantage of their new style guide to create a look and feel that captured the indigenous history of the business. The sites design uses vibrant oranges and blues reflective of the Pilbara region’s landscape, where the ocean meets the outback.

Working with Indigenous Business

Market Creations Agency is proud to partner with a number of great indigenous businesses and organisations right throughout Western Australia and the Northern Territory. Our work with F&G Cranes offers a solid example of how our design team can work with local indigenous artists to incorporate their workings into a professional corporate identity that is true to the brands origins.