Busselton Leisure Centre

About the client

Situated 230 kilometres south of Perth, Busselton is located on the picturesque curve of Geographe Bay, renowned for its stunning ocean views and lush natural surroundings. The City of Busselton is committed to making the area a desirable place to live and visit, emphasising a harmonious blend of environment, lifestyle, and opportunity. To further this mission, the City sought to create a digital gateway for the Busselton Leisure Centre, with the goals of attracting new members, promoting group fitness classes, and providing up-to-date pool lane availability.

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Client Name
Busselton Leisure Centre

Website
www.busseltonleisurecentre.com.au/

Year
2021

Category
Website Design,

Website Design

The Busselton Leisure Centre website, a multisite linked to the City of Busselton’s corporate website, adheres to the City’s corporate style guide while establishing its own distinct identity. The design features a soothing palette of soft blues and greens, creating a coastal aesthetic that aligns with the City’s brand image. High-quality images from around the facility enhance the visual appeal and user experience.

Website Functionality

The website opens with a dynamic image rotator that showcases various classes and programs offered at the centre to immediately engage its users. The site features quick access items and a prominent call-to-action button encouraging visitors to become members. The homepage includes feeds displaying the latest news and events from the leisure centre, keeping users informed and up to date. Additionally, the site supports multiple languages, allowing users to select their preferred language. Users can also controls the sites colour contrasts and font sizes, ensuring the site is accessible and usable for everyone.

Dynamic Class Schedules

Our team also worked with the City of Busselton’s recreation team to incorporate an interactive homepage calendar displays which pull data across from a third-party platform in an engaging colour coded display, where users can select to view multiple tabs for Group Fitness, Cycle, Aquatic Fitness and Pool Lane Availability. This integration offers a great reason for users to revisit the website on a frequent basis, driving further traffic and enhancing the overall user experience.