About the client

Resource Recovery Group deliver innovative and sustainable waste management solutions for communities in Perth metropolitan and regional areas.   

The Resource Recovery Group represents three local government authorities – the Town of East Fremantle, City of Fremantle, and City of Melville. They employ over 50 staff and provide work for 100 local small businesses and contractors each month.

The Brief

SMRC engaged Market Creations Agency to host workshops with the three representative local government authorities and the Executive Team to define the organisation’s vision and mission as well as short and long term goals. The findings of these workshops informed the design brief for a new brand and naming proposition.

The Challenge

SMRC were looking to grow their service offering and presence, both in a business and community sense. Their major challenges included their name not aligning to their core service offering, and lack of consistency in branding across their sub-brands such as their education arm, Recycle Right.