Project Scope:

The Shire of Ashburton recognised the need for a redesigned website presence that more aligned with the Shire’s current branding identity and vision. Market Creations Agency embarked on a journey to rejuvenate the Shire's corporate website, enhancing user experience, accessibility, and the effective communication of vital information to residents and stakeholders.

Website Design:

The cornerstone of the website refresh was a design that blends the corporate sites aesthetics with that of the recently developed tourism multisite for Visit Ashburton. The Shire's new corporate website boasts a visually appealing interface that reflects the region's unique character by taking design inspiration from the navy blues and bright oranges of the Shire’s logo and capturing the feel of the ocean meeting the outback in WA’s Northwest corner. The blue paint splash accents directly tie the sites design with the Visit Ashburton multisite creating a synergistic website offering for all the Shire’s online resources.

Website Development:

Market Creations Agency's development team employed cutting-edge web development practices to construct a website that was responsive, accessible, and intuitive in its layout and navigation. Content areas were established for the Shire’s current projects, and the home page strategically integrates the Shire’s latest updates through a carouselling news, events, and public notices section.

Key Features and Enhancements:

The Shire of Ashburton's refreshed corporate website introduces a range of features and enhancements including an advanced search navigation system directly embedded into the hero image which provides users a secondary source of quick search items and a dynamic search bar to quickly find essential information. Additionally, the site features a stunning image rotator showcasing the sights and scenes the beautiful Pilbara landscapes have to offer.