Shire of Dundas

The Shire of Dundas and Market Creations Agency worked extensively together throughout 2023 following the Shire’s investment decision to purchase the Norseman Shopping Centre and take over ownership of the constituents in the local IGA, post office and laundromat. As part of these changes, our team were deployed to develop a comprehensive marketing strategy and roll out of a full suite of new logos, signage, promotional items among three new websites to overhaul the Shire’s digital presence. Included in the web development scope was a refresh of the corporate site, and the introduction of two brand new multisites for the Woodlands Cultural, Community & Visitor Centre and the Norseman Shopping Centre.

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Client Name
Shire of Dundas

Website
dundas.wa.gov.au

Year
2023

Category
Website Design,

Website Design:

The corporate site redesign takes inspiration from the extended logo suite developed for the recently acquired assets and integrates the leaf elements and textures throughout the homepage design to craft a colourful and engaging site design that engages the reader. The site is accented by the light blues of the style guide creating a coastal ambiance that provides contrast with the more earthy tones seen throughout the rest of the design to achieve a look and feel that embodies the Shire’s tagline of the Norseman Woodlands to the ‘Eucla Coast’.

Website Development:

The new corporate site for the Shire of Dundas was the first of three sites our team developed for the Shire and offers a great range of user-centric functionality that promises to drive engagement and encourage return visits to the website. The homepage features an array of dynamic content that is pulled from a latest news and public notices feed ensuring users are kept up to date and informed on the latest developments within the shire.

Modules & Features:

The site’s homepage design also features a customised social media feed that displays the Shire’s latest Facebook posts in a user-friendly design that seamlessly integrates with the site. Additionally, users can keep track of upcoming shire events with a dedicated events calendar feed that opens up into a list, grid or calendar view of all events based on the user’s preference. If users navigate to the footer they are also granted the ability sign up for the shires e-newsletters through a MailChimp integration.

Fire Ratings & Road Reports:

Finally, the Shire of Dundas’s corporate website places a heavy emphasis on providing clear safety messaging and guidelines to help visitors and residents alike plan their journeys to and from the region. Being a remote community with limited access via roads, the road report module enabled the shire to provide users with real time info on road closures and works through our geo-mapping software and Road Report module. The site also features not one but two fire ratings module displays to highlight the current risk of fire danger in both the Norseman and Eucla towns.

The Outcome:

Together Market Creations Agency and the Shire of Dundas have successfully created and implemented a detailed marketing strategy that has brought to life a blend of traditional and digital assets including the three new websites to boost the public perception of the shire and ensure their decision to invest in the local shopping centre assets is backed by the local residents. Our team continues to help the shire with their ongoing marketing efforts as a valued contracted marketing client.

Shire of Dundas

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