The Outcome
The Shire of Narembeen’s brand and style guide has been successfully integrated into the community and proudly embraced by community members. It represents another brand project delivered by Market Creations Agency that started as an educational process defining brand and the benefits of branding, bringing the community together to inform the design process and then leaving the community with a sense of unitedness under the tagline ‘Together We Grow.’
“The Shire of Narembeen appointed Market Creations Agency to undertake a rebranding exercise which was well received by Council and our community on delivery in late 2018. The process included a community workshop to which all participants provided input into the unique characteristics of the area and the aspirations the community shared. From this input, Market Creations Agency prepared for Council consideration a range of logo concepts and taglines, which were further refined until a preferred direction was agreed to. The brand launch included a comprehensive Corporate Style Guide inclusive of stationery, welcome signage and a refreshed website.”
- Chris Jackson, Chief Executive Officer, Shire of Bruce Rock