Marketing Management

From the outset, our team has worked to enhance Palmerston’s communications, brand, and stakeholder engagement which has seen us achieve some fantastic results together. Market Creations Agency facilitates fortnightly meetings with Palmerston's managers, creating an open platform for idea-sharing and input on the marketing calendar. Using an interactive Trello board, we capture suggestions and transform them into engaging content for social media, Palmerston’s website, a bi-monthly newsletter, and their internal SharePoint platform. This approach has helped us keep Palmerston’s 13 offices connected and informed, reinforcing their mission across all the regions they service.

Adopting a New Brand

Upon onboarding, Market Creations Agency were tasked with adapting Palmerston’s recently approved logo and brand style guide, to create a consistent and professional visual identity across all their marketing touchpoints. While our team came onboard after the new logo had been finalised, we helped to successfully roll out the new brand across social media, flyers, service brochures, values posters, by creating a series of eye-catching collateral that has helped elevate the brand to new heights.

Rainbow Tick Campaign

Our first major project with Palmerston involved creating a campaign to celebrate their achievement as the first and only AOD provider in Western Australia to receive the Rainbow Tick accreditation. This accolade affirmed Palmerston as a safe and inclusive organisation for the LGBTQIA+ community. The campaign featured social media posts, press releases picked up by local news outlets, website stories, signage, a refreshed stationery suite, and radio ads. We also developed sector-specific marketing materials and supported Palmerston’s participation in PrideFest activities, further demonstrating their commitment to inclusion.

Crisis Communications Planning

As part of Palmerston’s commitment to risk management, Market Creations Agency participated in workshops to develop a strategic communications and crisis management plan. Leveraging best practices, we helped create a comprehensive crisis communications framework, complete with templates and resources for efficient, coordinated responses. This plan ensures Palmerston is prepared to navigate emergencies with confidence, safeguarding their reputation and service delivery.